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Aims

The main aim of the Association is to promote friendship, refreshment, relaxation and physical well-being by means of outdoor activities in the countryside and areas of heritage interest, for people of all ages and background, with special emphasis on walking. The objectives which were formulated at the end of the 19th century remain as valid today and can be summed up as:
  • development of sustainable rural tourism
  • appreciation and interpretation of the countryside
  • promotion of companionship
  • increasing the professionalism of walking leaders
  • expansion of the Invited Guest Trust charity to help people to enjoy outdoor holidays
Sustainable rural tourism has been the main focus of the Association from its foundation in 1893. Vice President Professor David Bellamy endorses our commitment:

David Bellamy picture and quote


"Our rural landscapes are in the gravest of dangers. This danger can only be averted by a population of caring people who understand what the countryside is all about. Walking in the country is one of the most pleasant and popular of pastimes. Walking holidays are a very important part of the livelihood of rural communities, which are increasingly under threat for many reasons - please become part of their solution not the threat. Walking from a homely base where you can rest in the company of others of the walking kind adds icing to the cake of every countryside experience. Walking with an expert to guide your footsteps and your minds into the highways and byways of country life educates, enthrals and entertains. That's what Countrywide is all about. Never forget that you are ambassadors of these sceptered isles."

Following the Foot & Mouth crisis in 2002, David Bellamy commented:

"The only good thing to come out of the foot and mouth debacle is that it has proved once and for all that rural tourism and good agricultural practice are inseparably linked. My sincere congratulations to all our members who have toed the line on access and behaviour and so kept the lifeblood of our type of passive, caring tourism flowing through the Rural Shires. All I can say is have faith (and so you should, because the commitment of The Association to the training and education of walk leaders and their support to individual members and walking clubs countrywide is exemplary) and book up on the specialist and responsible walking holiday of your choice for 2002. Britain's beleaguered countryside needs your support now, more than ever. Thank you for caring"
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